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| MTips
– M is for Mary, M is for Mayflower, M is for Mimi... |
May,
2014 |
| Mayflower Tours is a relationship tour company and not a transaction-based company. What do I mean by that statement...
We find there are two types of travel companies - those who sell by forming relationships with their clients and travelers, and those who sell mass-produced programs that are sold to thousands (or hundreds of thousands) of people. Each are very good and effective in their own way. The companies who get in trouble want to have it both ways, but that rarely works out.
One sure fire way to tell the difference is via phone contact. A relationship-oriented company throws away the clock when you are on the phone. They want to know how the previous traveler you had with them liked their tour. They'll remember you broke your wrist and ask how it's healing. They can look up a record of your past travelers and truly understand what that client needs, and if it can be produced for them. They pay attention to your needs and see if they can fulfill them.
A transaction-oriented company is always on the clock. If you have ever personally visited a company like this you will see clocks all over the place. The booking agent is rewarded by the number of calls they take, and the number of 'closes' they get. You would never talk to the same booking agent twice. And most times these companies do not give you a real person to talk to, but rather a series of computer prompts to complete a transaction. And lord help you if you simply desired information but were not yet ready to 'close'.
Here are some traits to look for from each company: |
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Relationship tour operator |
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Transaction tour operator |
Like and trust |
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Pressure and hard close |
Their best interest |
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Push the product |
Emotional support |
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Factual information only |
Listening |
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Talking |
Sell benefits |
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Offer features |
Create Value |
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Price |
Problem solving |
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Solution solving |
Positive attitude |
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My way or the highway |
Deliver the dream |
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Book the trip |
Mayflower Tours delivers dream vacations. We pride ourselves in being a Relationship Tour Company - and wouldn't have it any other way! |
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