| 1. |
Choose
a destination that your travelers would
enjoy. |
| 2. |
Begin
promoting the tour at least 6 months
prior to your departure date. |
| 3. |
Find
6 friends and family members to go and build
your group from that base. |
| 4. |
Spread
the word with enthusiasm. |
| 5. |
Talk up your overnight trips while on your
day trips. |
| 6. |
Show
a destination video on your day trips. |
| 7. |
Carry
your flyers with you at all times. |
| 8. |
Pass
out your flyers to potential travelers everywhere
– bank lobbies,
senior clubs, libraries, pharmacies, medical
offices, etc. |
| 9. |
Go
along with your group. Be a leader
and ask everyone to promote your tour. |
| 10. |
Sponsor
a special movie night and show a popular movie
set in your destination. |
| 11. |
Place
articles in local newspapers, announcing your
tour, where it’s going and what the
travelers will be seeing and doing. |
| 12. |
Call
past travelers and ask them to go with
you. |
| 13. |
Schedule
a travel presentation featuring an informative
speaker. Include slides and literature to
bring it to life. |
| 14. |
Conduct
a “how to pack a suitcase”
presentation, meanwhile promoting your tour. |
| 15. |
Carry
information that highlights the main features
of your tour. i.e. attraction and hotel information. |
| 16. |
Take
out an advertisement in your local paper or
church bulletin. |
| 17. |
Mail
a flyer to everyone you know who would
be interested in taking a tour. Mail to them
3 times within the 6-month promotion
period. |
| 18. |
Call
potential travelers approximately 5 to 7 days
after your mailing to ask if they have any
questions. |
| 19. |
Find
help through other group leaders who could
become partners. |
| 20. |
Create
excitement through announcements at meetings. |
| 21. |
Use
the recommendations of past travelers. |
| 22. |
Include
a value-added feature. |
| 23. |
Point
out the feature and sell the benefits. |
| 24. |
Be
knowledgeable about products. |
| 25. |
Stay
in touch with your Mayflower Tours Business
Development Managers who will be more than
happy to assist you in whatever way they can. |
